Mike Fitch

Territory Manager – Rocky Mountain/West
Hunting, Shooting Sports, Fishing, Marine & Outdoors



Mike began his sales and management career in college while selling books door to door for the Southwestern Company.  After graduating from Central Washington University with a degree in Business/Marketing and completing his third summer selling books, he went to work for a prestigious western representative agency selling premium outdoor lines.  Mike began his manufacturer’s representative career managing retail promotions and calling on independent dealers all throughout the western United States.  In 2000, he transferred to Colorado to manage a four state territory and eventually focused on key accounts.

Since starting with Dunkin Lewis in 2006, Mike has managed key accounts out west, primarily concentrating on Cabela’s.  He has excelled in building relationships with accounts and factories and working all aspects of the selling cycle, from presentations, planograms, store servicing, promotions and POS analytics via edifice reporting systems.  In his 18+ years in the outdoor industry, Mike has received many factory sales awards and accolades.  In 2018, Mike was promoted to be our Territory Manager in the West.  He will work closely with the sales associates in that territory on business strategies by brand and customers.

With an inspiration for the outdoors, Mike enjoys hunting, fishing, hiking, camping, skiing, golfing and many more outside activities.  Most of all, he enjoys spending time with his wife Karla and their two boys, Joel and Bridger.